Spotify Wrapped allows listeners to feel more connected to their music by showing them meaningful statistics about the music they listened to that year.
For many, Wrapped is a tradition; regardless of the results, it is still fun to look at your yearly review and share it with others.
Wrapped shows listeners how long they listened to music, who they listened to and what songs they listened to. These statistics help to create a connection between the listener and the artist.
By showing an artist how many people listen to you, it can give you the confidence to create higher quality and a higher quantity of music.
Wrapped helps people find new forms music as well, by showing you what you listened to the most. It can help you find similar songs that you may also enjoy.
Wrapped also provides a playlist filled with the songs that you came back to again and again that year. These yearly playlists allow you to listen to music associated with that specific year and even past years if you decide to save them.
Wrapped continues to succeed year after year due to its shareability.
When wrapped is released for that year conversations about music surge. As people share their yearly wraps, it helps to foster a sense of community for everyone over a shared love of a specific artist.
If two people discover that they have similar Wraps, it helps to build a deeper connection between them. Having similar music tastes gives people something to talk each otherabout and bond over.
Showing your wrapped to other people also allows them to share songs from their yearly review giving you even more music suggestions.
Wrapped allows listeners to reflect on their year concerning the music they listen to.
For example, the music you listened to for a specific month can reflect what you were going through during that time.
Wrapped also provides insight to artists about music trends showing them which of their songs succeed and which of them do not. This can help new artists make much more successful music that will better appeal to all of their audience.
Wrapped can also validate someone’s music taste if they are questioning it.
If someone thinks they have a different taste in music and sees thousands of other people listening to the same type of music they can feel validated.
Wrapped also heavily benefits Spotify as the yearly review is released Spotify often gains immense media coverage and a higher user engagement following its release.
This increase in coverage urges people who may not listen to music a lot to check out their Wrapped no matter how little they chose to listen to music that year.